Hello I’m Andy Collett and today I’m in conversation with internet marketing specialist Peter Hawtin.
Peter is founder of the agency Brand New Way. In his career, Peter has worked for some of Britain’s biggest brands, household names like ASDA, the RAC, ITV, HBoS, the AA and EGG.Hello I’m Andy Collett and today I’m in conversation with internet marketing specialist Peter Hawtin.
He’s been a Head of Brand Packaging, Head of Advertising, Director of Web Experience and has also led a team that developed one of the UK’s first e-commerce websites.
As well as all that, Peter happens to be a real car enthusiast, which is why our conversation today, over a cup of tea, is focused on the customer experience within the automotive industry.
I hope you enjoy listening to the conversation. Feel free to share it and leave a comment below.
Here’s the audio in a choice of formats. Please enjoy!
If you’d like to get in touch with Peter, you can do so at peterh@brandnewway.com